Spending on direct mail has sharply declined due to rising postage rates. Course Hero is not sponsored or endorsed by any college or university. 44) The Zavyr Corporation, a manufacturer of electronics products, is planning to release a new product into the market. Producers do cooperative advertising with retailers because: retailers are more likely to follow through when they are paying a share of the cost. Advertisers need to consider having mobile-compatible versions of their ads, as this will help them access customers anytime and anywhere. These commercials provided by the manufacturer for local use are an example of: What is the objective of pioneering advertising? Firms spend an average of only about 2.5 percent of their sales dollars on advertising. The purpose of the channel is to provide gentle reminders that one day you will die. Which of the following is true about sales promotion? The _____ type of competitive advertising aims for immediate buying action. True False . This is an example of ________ advertising. expecting the promotion to go on forever. But from that information, the channel is going out of its way to teach people about three core aspects: mindfulness, re-invention, and play. The National Cheese Association's ad theme "We are making better cheese for you" is an example of: Archer Daniels Midland (ADM) is a producer of food ingredients, sweeteners, cocoa, flours, vegetable oils, and protein products that are used in the manufacture of processed foods. 165. Which of the following statements is true of the use of creativity in an advertising campaign? It refers to what is to be communicated by the words and illustrations. A meeting reminder is set unexpectedly when you send an email message to an Exchange Server user Symptoms. A company is planning sales promotion aimed at its consumers and distributors. Introducing Textbook Solutions. A. Free. A business products company that depends on e-commerce. Which of the following is most likely to spend 2.5 percent on advertising as a percentage of sales? AT&T 上午2:49 23 Exit Reminder advertising Which of the following is (are) true of direct-mail marketing? Substantiate your decision (a reminder: in case you wish to prove that the statement is false, a single counterexample provides a sufficient argument). develop selective demand rather than primary demand. Pioneering advertising is often needed during the ______________ stage of the product life cycle. Which of the following advertising tries to develop goodwill or improve an organization's relations with various groups? b. Best Sound, Inc. placed a full-page color ad in Car Talk magazine, stressing the better sound available with its car stereo product as compared to similarly priced products, to try to affect its target market's future buying decisions. Which kind of advertising should a manufacturer of paper towels (that are basically similar to competitive products) use if it wants to increase its market share? Southeast Missouri State University • MK 343, California State University, Fullerton • MARKETING 353, University of California, Irvine • MGMT 190. Review Test Submission_ Midterm Exam - Spring 16 (1) MKT. Selected Answer: Correct It is used to create top-of mind awareness among consumers. In the United States, which of the following has the power to control unfair or deceptive business practices, including deceptive advertising? This is an example of ________ advertising. What is the role of GPS (Global Positioning System) in mobile advertising? A. Using advertising to develop selective demand: may become necessary as a firm's product moves through its product life cycle. Does the creative approach use a dramatic execution style? audience than advertising that is flexibile and artistic. The commercials are much higher quality ads than most local lawn mower dealers could afford by themselves. Question: For Each Of The Following Statements Decide Whether It Is True (T) Or False (F). Test Exam 1-Chapters 1-7.docx, University of Texas, Dallas • MARKETING MKT 6301, University of Management and Technology • MKT 100, School For Business Finance And Entrepreneurship • MKT advertisin, California State University, Dominguez Hills • MKT 352. This is an example of: Boomerang, Inc. has created a truly new product and the firm's marketing manager is worried that consumers may not buy the product because it is such a different way of satisfying the basic need. A. may try to improve a firm's image with shareholders. Consider the following scenario: You create a meeting request in Microsoft Outlook. When personal computers were in the market introduction stage of their product life cycle, advertising helped consumers understand the needs of owning a computer. Price reductions given to channel members to encourage them to advertise or otherwise promote a firm's products locally are called ________. To Remind Nissan's Altima advertises the performance of its new luxury sedan by showing it side-by-side with competing brands, like Lexus and BMW. Just a reminder that only ESSENTIAL stores will now... be open in the centre (please note, all of the stores open are open in line with Government restrictions and guidelines). In the United States, producers of games and toys spend about ________ percent of their sales dollars on advertising. ADM is engaged in: Which of the following is NOT a concern in selecting the advertising media to use? In the U.S., grocery store retailers spend about ______ percent of their sales dollars on advertising. This preview shows page 29 - 33 out of 34 pages. What is the first job of an advertisement? When a firm offers advertising allowances to firms further along in a channel, what is the likely benefit it gets? An ad stressing the advantages of one brand of cookware-compared to similar (but unnamed) competitive products-is an example of ______________ advertising. A ski resort is considering a promotional campaign that emphasizes ads in national ski magazines. It tries to develop selective demand for a specific brand. This is: In its ads, General Mills highlights the advantages of its Milk 'n Cereal breakfast bars over Kellogg's breakfast bars. Fossil emphasizes style and fashion in its advertisements, and Rolex stresses luxury and status. It generally uses a transformational approach to advertising. The stage of the adoption process in which persuading ads for a product work best is ________. This is: should be supported by research evidence. Which country limits the use of political ads on TV? What should the company do to effectively run its sales promotion? Which of the following advertising objectives is the BEST example of a specific advertising objective? Be sure the media match your target market.". Advertising agencies are specialists in planning and handling mass selling details. Question 86. The largest share of total advertising expenditures in the United States goes for ________ advertising. C. It points out product advantages to affect future buying decisions. Does the creative approach create a segmentation base? 108. A. Canada bans any advertising targeted directly at children. Which of the following is the least appropriate advertising objective? Which country bans any advertising targeted directly at children? Which of the following retailers spent the LEAST amount on advertising as a percentage of sales? Creative advertising that lacks flexibility and artistic value may have a greater impact on the target. Reminder: to disprove “for all a, b, c, d, if p, then q," you have to find one example of a, b,c,d for which p is true and q is false. However, ADM is a major advertiser on news and public affairs programs that appear on national television networks. (c) Reminder product advertising aims at reminding the prospects about the features and benefits of the products. For example, you set the Reminder status to None in Microsoft Office Outlook 2007. Choose one answer. *** 21) Which of the following is true as a difference between digital media advertising and TV advertising in the United States? The approach in which producers and intermediaries share the cost of ads in local media is called ________ advertising. Which of the following is true of competitive advertising? High market share and good market potential, Low market share and good market potential, High market share but not a good market to advertise in, High market share with required monitoring for sales decline. Which type of advertising is considered useful when the product of a firm has achieved brand preference or insistence and the firm needs to primarily reinforce its previous promotion? It has a better yield than mass media like advertising It permits personalization It accounts for a large proportion of U.S. direct marketing spending All of the answers listed are correct It has high target-market selectivity 5 Gillette razors are priced using several pricing strategies. A full service agency might help with any of these. Group advertising objectives fall into three categories: 1. B. The message "Get your daily dose of vitamin C with orange juice" is an example of which type of advertising? ____________ advertising tries to develop primary demand for a product category rather than demand for a specific brand. Which of the following is NOT an advertising decision? (c) Reminder Advertising: This type of advertisement is adopted by companies when they visualise that their products are moved into maturity and saturation stages (or when sales are declining). True False 109.More money (in the U.S.) is spent on advertising than on sales promotion. They should be more specific than personal selling objectives. It tries to develop selective demand for a specific brand. When an advertiser pays a fixed amount (e.g. What does the term "copy thrust" refer to? True False 111. This is an example of ________ advertising. A major difference between reminder advertising and pioneering advertising is that: reminder advertising focuses on selective demand, while pioneering advertising tries to develop primary demand. It helps to add the segmenting dimension of physical location at a specific time to target marketing. c. Direct-mail advertising offers firms a … The ads don't mention any brand names. A wholesaler switches between brands as he is attracted by price deals and promotion. What is the objective of competitive advertising? An advertiser cannot use an actor to represent a consumer. Which of the following statements about sales promotion is true? Direct-mail advertising is the top-ranked advertising medium used today. Unlock to view answer. Which of the following statements is(are) TRUE regarding government's role in regulating advertising? Which of the following is true of the role of smartphones and online advertising? When considering the advertising medium of outdoor and cinema, which of the following advantages and disadvantages apply? Maintain Customer Relationship 60) In its advertisements, Timex promotes its affordable and sturdy watches. Faced with a decline in red meat consumption, the American Beef Association is sponsoring an advertising campaign to increase consumption of beef by stressing new research results about beef's nutritional benefits. So, personal computer advertising used to be ________ advertising in market introduction, but is now ________ advertising in market maturity. Now that personal computers have wide acceptance among business and home users, the advertising is focused more on trying to get consumers to purchase a particular brand of computer. A. Functions of Advertising: For many firms advertising is the dominant element of their promotion mix. Competitive advertising which makes specific brand comparisons-using actual names-is ______________ advertising. They are dependent on the advertiser and have a mixed viewpoint. When a previous visitor to Amazon.com returns to the site, the online retailer will instantly know whether that visitor made a previous purchase based on the ___________ it placed on the visitor's computer during the first visit. In such a case. The users of creative advertising must avoid using big ideas and unique selling propositions in their, After calculating both the brand development index (BDI) and the category development index (CDI), a, media planner obtains the following results: High BDI and High CDI. Direct competitive advertising focuses on ________. A dealer can pay to have its name, address, and telephone number appear at the end of the commercial. A. the ad agency that created the ad could share responsibility in any action brought by the FTC. They mimic the look and feel of the platform on which they appear. When a website sets fees based on actual sales, it is setting fees in the same manner as traditional media. In order to let customers know about this product, an advertising campaign should emphasize: A farmer's cooperative in California is sponsoring TV ads aimed at getting Americans to eat more garlic. Reminder B. Point-of-purchase materials is a sales promotion activity aimed at. ... reminder advertising: Term. a way for a producer to get more promotion for its advertising dollar. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n): When an online ad is delivered to a person's computer based on previous websites that person has visited, this is called: The small file, placed on the computer of a customer who visits a website, which helps to track the customer and infer the customer's interests is called a(n) ________. For an intermediary, a sales promotion would mean all of the following except. Which of the following observations about advertising agencies is FALSE? For each of the following statements decide whether it is true (T) or false (F). Sales promotion creates a downward cycle of pricing and promotion. tries to keep the product's name before the public. ... informative advertising B)persuasive advertising C)reminder advertising D)developmental advertising E)comparative advertising. Which of the following statements about why advertising plays a role in the economy is true? Published by MBA Skool Team, Last Updated: January 22, 2018 What is Reminder Advertising? The main objective of ADM's television commercials is to build goodwill for the company and to improve relations with current and prospective shareholders. Reminder ads come under which stage of the adoption process in advertising? To increase a firm's market share by 20 percent this year. Which of the following sales promotion activities is aimed primarily at final users of a product? Which of the basic media scheduling patterns would be most appropriate if an advertiser wanted to spread the media’s effects evenly across the duration of the campaign? Half of the money spent on these activities is wasted. Essay . objectives and situation should determine what specific type of sales promotion is best. ______________ is the words and illustrations of an ad message that actually communicate information to the target customer. They are independent of the advertiser and have an outside viewpoint. objectives David Oreck advertises Oreck vacuum cleaners via commercials that run on national radio programs. E) It is more effective than a pulsing schedule for seasonal products. Which of the following statements is NOT good advice for a marketing manager regarding media selection? By Anne Breiling In a Nov. 19 piece in the Sentinel regarding the mission bell removal recommendation, the following quotes are found: “The mission bells are a constant reminder … Advertising expenditures by U.S. corporations: Which of the following products is related to the highest advertising spending as percent of sales? Ad agencies often have access to their client's confidential information, increasing the, Natalie St. John, brand manager for a cookie producer, says that she is looking for a "full service" advertising agency. This is: An ad for Toyota's lowest priced truck claimed that it "is tougher, gives better mileage, and costs less than any other truck"-and specifically named the directly competitive trucks. To Inform 2. Multiple Choice . Effectiveness of an advertising medium depends on all of the following except. C. comparative advertising. Selecting the most effective advertising media depends on the: A. nature of the media-i.e. In the U.S., producers of soap and detergent spend about _____ percent of their sales dollars on advertising. Apparently, in addition to having the agency purchase media, she wants an agency to help. Reminder advertising is used by primarily by established brands or in a follow-up to a more extensive ad campaign in order to remind the consumer about the product or service, or to introduce new life or new theme into existing campaigns. When a firm's president appears in TV testimonial ads to assure customers, employees, and stockholders that the firm is making a fast recovery from some problem, this is: Which of the following is the BEST example of "institutional advertising? Which of the following advertising headlines is MOST oriented toward stimulating PRIMARY demand? Identify the incorrect statement about sales promotions. A major difference between reminder advertising and pioneering advertising is that: reminder advertising focuses on selective demand while pioneering advertising tries to develop primarily demand Apple has a magnificent glass-enclosed multilevel store in Boston with a Genius Bar staffed with techies who are very knowledgeable about its products. Which of the following advertising media has a wide reach and is good for getting attention and for demonstrations, but is expensive, has a lot of clutter, and has limited time? "We want our advertising to create favorable word-of-mouth promotion for our product.". Advertising spending as a percent of sales dollars is lowest for: Which of the following retailers spend more on advertising as a percent of sales? A. Which of the following is the LEAST appropriate advertising objective? A. Advertising objectives should always be in line with promotional and marketing objectives, as well as the business strategyor mission of the organization. Which of the following is true about advertising spending in the United States? Which of the following is most likely to spend less than 1/10 of 1 percent on advertising as a percentage of sales? When a producer has won brand preference for its product-but is entering the sales decline stage of its life cycle-it probably should use: When a producer has won brand insistence in its target market-and just wants to keep the product's name before the public-it can use: All of the following are product-based advertising except. What is the focus of advertising agencies? It will encourage deal-prone customers to switch between brands. The advertising medium of ________ reaches local customers who are ready to buy, but differentiation is hard because many other competitors are listed in the same place. In advertising, the effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful.. Which of the following types of advertising would most likely be used by an oil company that wished to improve its reputation after an oil spill? Regarding advertising, the Federal Trade Commission: A. can require firms to run corrective ads. I am not understanding what kind of service is to be used to keep track of the days till the birthday when the application is not running, so far I have managed to generate notification on click with the following … This is an example of. The subject on effective frequency is quite controversial. Which of the following is true of competitive advertising? determine the kinds of advertising needed. Pick the correct statement about advertising in Switzerland. When a major competitor outsourced its promotional campaign to West, Smith and Wiley, FRI Phones revoked its contract with the ad agency. Which of the following questions should be used as a criterion when evaluating creative output? Regarding the selection of good advertising media, which of the following is the best advice? Planning for mass selling involves strategy decisions about: A. what is to be said to the target customers. "Be sure the media match your target market.". Which of the following is true about a continuous advertising schedule? c.There are about 2,000 small commercial production companies in the US. BENSALEM, Pa., Jan. 5, 2021 /PRNewswire/ -- Law Offices of Howard G. Smith reminds investors of the upcoming January 11, 2021 deadline to file a … Ad spending for television in the U.S. in 2015 was about: Ad spending for radio in the U.S. in 2015 is about: Ad spending for magazines in the U.S. in 2015 was about: Which of the following advertising media would be best for achieving the widest reach? He then provides an easy-to-remember toll-free telephone number that consumers can use to place orders. Advertising spending as a percent of sales dollars is largest for: Advertising spending as a percent of sales dollars is least for ________. Which of the following is true of native advertising? Print ads must be identified so they are not confused with editorial matter in ________. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called ________. It is also known as retentive advertising. Merchandising aids and promotional allowances are sales promotion activities aimed at. the indirect type of competitive advertising. Very targeted, good detail, good "pass along," but inflexible and long lead times. many magazines serve only special-interest groups. From those aspects, it provides reminders to make every moment count for something. Which of the following statements about direct-mail advertising is most likely true? tries to develop goodwill for a company or even an industry. Q 155 Q 155. Which of the following is the BEST example of an advertising objective? The competitive advertising that points out product advantages to affect future buying decisions is ________. The ads tell possible customers to get a DieHard at their Sears auto center the next time they need one. 59) Which of the following is one of the primary goals of reminder advertising? It is used to create top-of mind awareness among consumers. To improve consumer goodwill and help sell the product. Because consumers are becoming less and less price-sensitive, the use of sales promotion is increasing. He encourages consumers to "...try my 8-pound Oreck vacuum for free for 30 days," and to return it if they aren't satisfied. It has technical limitations with bandwidth and data transfer. When measuring advertising effectiveness, which of the following is true? School For Business Finance And Entrepreneurship, California State University, Dominguez Hills, Advertising and Promotion MGT. Sales decline B. Turbulence C. Market maturity D. Market growth E. Market introduction 157.Which of the following is true of pioneering advertising… Many countries forbid this form of advertising. true of the product class and the product? It attempts to assign a personality to the brand. Inside specialists or outside consultants handle the sales promotion activities of firms. Which of the following problems is a manager most likely to face if he uses sales as a measure of, Sales results offer little guidance or direction to those responsible for planning and developing the, There is a short, often immeasurable, time period between when advertising is run and when sales, No internal-environmental variables have any significant influence on sales results. Most websites use the ______ advertising model, which requires advertisers to pay media costs only when a customer uses the ad … C) It is much less expensive than a flighting schedule. Question 50 1 out of 1 points Which of the following is true of reminder advertising? How should the advertising objectives of a firm be? Price reductions given to channel members to encourage them to advertise or otherwise promote a firm's products locally are: Which of the following types of advertising is most associated with the confirmation stage of the adoption process? Employing informative or descriptive ads is called ______________ advertising b ) persuasive advertising C ) it a... Following sales promotion when their product-markets mature its consumers and distributors the status! ) or FALSE ( F ) or improve an organization 's relations various. Deals and promotion MGT less and less price-sensitive, the free-trial period and availability of a sales promotion activities firms... Its consumers and distributors b.a high-quality 30-second TV commercial typically costs about $ 268,000 to produce agency to help page. Aware of our new product probably should emphasize ______________ during market introduction, but now! 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Want our TV ads to really promote the product 's name before the.. State University, Dominguez Hills, advertising costs less than 1/10 of 1 points which of the has. Decline phase of the following is the best example of a product when they specialists... Paying a share of the adoption process identified so they are paying a share of local '... Define the task reminders that one day you will die variable other than price and MGT. Accomplish with a specific brand is called ________ local media is called ________ advertising the purpose of the sales! Only about 2.5 percent on advertising than on sales promotion, which of platform! Release a new product into the market is not sponsored or endorsed by college... Consumers ; it makes business-to- business products for: advertising _____ define the task that advertising accomplish! For producers, advertising spending in the United States, producers of games and toys spend about ________ percent sales! Time they need one U.S. ) is spent on advertising as a of... A ski resort is considering a promotional campaign that emphasizes ads in local media is called ______________ advertising a or. And intermediaries share the cost of ads in national ski magazines to spend less than 1/10 of 1 which.