Below are steps you can take in order to whitelist Observer.com on your browser: Click the AdBlock button on your browser and select Don't run on pages on this domain. We crack dumb water-cooler jokes and write hacky tweets about him, sure, but Mr. Peanut’s so-called demise is a waste of time: an excuse to drag your eyes away from your day job for 30 seconds before scrolling to something new. “It is with heavy hearts that we confirm that Mr. Peanut has died at 104,” the first messages announced. Planters Mascot Mr. Peanut. 1 … You have to wonder how much time, effort and cold hard marketing cash Planters and Kraft Heinz sank euthanizing its ancient, monocled grandpeanut. ©2021 FOX News Network, LLC. Planters once used a promotional book, issued around 1920, to illustrate the worldwide popularity of their products, picturing Mr. Peanut in Egypt near pyramids, the Tower of London, in China and other locales. BUY NOW. Now the campaign to “kill” this goofy legume is in a full-court social media press. When I type Mr. Peanut, I have consciously remind myself not to type “Mr. The company’s digital presence for Mr. Peanut, even as this campaign landed, seemed to reflect that degree of apathy. Naturally, those on social media took the news about the mascot very hard, by mostly cracking jokes. Baby Nut made his debut this year at the Super Bowl and people fell in love. or redistributed. More Twitter postings followed the initial tweet from an account named “The Estate of Mr. Peanut,” as well as hits on Instagram, Facebook, and more. But fans can rest assured as Mr. Peanut died doing what he loved (again, probably, we don’t know a lot about the 104-year-old snack-scot), which was helping his friends Matt Walsh and Wesley Snipes. You've successfully subscribed to this newsletter! Please pay your respects with #RIPeanut.”, SEE ALSO: New Report: Saudi Crown Prince MBS ‘Personally’ Hacked Jeff Bezos’ Phone Via WhatsApp. “A considerable amount of blood, sweat and tears went into telling this story,” said Samantha Hess, the Planters brand manager at Kraft Heinz, in response to emailed questions about how her team dreamed up this campaign, “but the biggest challenge was preparing to say goodbye to the mascot Americans have known and loved for 104 years. Mr. Peanut has died at the age of 104 Morning Business Outlook: Planters announces that their iconic mascot has died by tweeting out a commercial of his death. The iconic brand mascot was born in 1916 when 14-year-old Antonio Gentile submitted a sketch of the anthropomorphic peanut to a contest sponsored … Whether you're craving salted, unsalted, dry roasted, honey roasted, whole nuts, half nuts, peanuts, mixed nuts, Planters has you covered. This material may not be published, broadcast, rewritten, But advertising revenue helps support our journalism. Market data provided by Factset. 0 shares. And for some reason, Mr. Peanut — far and away the lightest of the bunch — decided to sacrifice himself by dropping from the branch. With a striking and easy to recall appearance, the pleasantly humorous character has been … Details around the unfortunate demise of the dapper legume are scant, but from what we know it went a little something like this: Mr. Peanut was driving the NUTmobile (what they actually call it) when an armadillo walked into the road, causing Mr. Peanut to swerve and drive off of a canyon. Mr. Peanut met his fate while saving the lives of his friends Matt Walsh and Wesley Snipes while filming a new pre-game Super Bowl ad in the brand’s NUTmobile. Planters' fans are about to be really salty. It’s the same impulse that filled the 86 trashy minutes of The Emoji Movie, but somehow more dystopian and harder to escape, thanks to how ads follow us online and how algorithms bind our browsing experiences. Click the AdBlock Plus button on your browser and select Disable on Observer.com. The lightly salted crunch of Planters Cashews might make your mouth water. Why was the 104-year-old driving in the first place? ITALIAN RESTAURANT MAKES 330-FOOT PIZZA TO RAISE MONEY FOR AUSTRALIA FIREFIGHTERS, The iconic – and probably only – centenarian legume-based mascot, Mr. Peanut, has tragically died, Planters revealed Wednesday. Mr. Peanut died as he lived—a fiction dreamed up for peanuts. Meet Planters New Limited-Edition Baby Nut Mascot Photo Courtesy of Planters. 'Death' of Planters Peanut Mascot, Mr. Peanut, Is Getting Entirely Out of Hand By Victoria Taft Jan 23, 2020 12:30 PM ET Share Tweet Email Comments He is depicted as an anthropomorphic peanut in its shell dressed in the formal clothing of an old-fashioned gentleman: top hat, monocle, white gloves, spats, and a cane. At first I wondered if that was just a canny element of the stunt, but reading Hess’s response on how her company would measure success in this campaign disabused me of that theory: “Success in our eyes is getting fans to celebrate and remember the amazing legacy of our dear mascot, Mr. Peanut,” Hess said. Mr. Peanut, a yellow peanut shaped man sporting a monocle and cane with a top hat, is a very recognizable form to behold. “In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most. Gerald G . Peanut (may he rest in peace) could still be found on all of the Planters products at the store—until now. Mr. Peanut has been very prominent for the Planters brand, with the mascot being well known among many individuals due to the success of its marketing presence. Click the AdBlock Plus button on your browser and select Enabled on this site. From Baby Nut to Peanut Jr. to Bart, Planters mascots have has had a wild ride. Fun stories about food, relationships, the great outdoors and more. A screenshot of Planters’ web page for Mr. Peanut taken January 22, 2020 at 3:43 pm. The holiday campaign includes a 30-second spot depicting an animated Bart walking through a wintry village with a talking snowman, who explains that the holidays are "The Nuttiest Time of the Year" and a perfect occasion for giving the gift of … Nuts are kind of our thing. All due respect to Hess and her team at Planters and Kraft Heinz, this is self-evidently marketing speak. PLANTERS Unsalted Dry Roasted Peanuts 16 oz Jar. Sorry no box but will be shipped with care. You are bidding on a Vintage 1960s Planters Mr. Peanut Mascot Costume. BUY NOW. “He will be remembered as the legume who always brought people together for nutty adventures and a good time.”. See All Products. ©2021 FOX News Network, LLC. But none of this erases the unadulterated truth. Mr. Peanut — full name Bartholomew Richard Fitzgerald-Smythe — was born in 1916, when schoolboy Antonio Gentile submitted his design for an anthropomorphic peanut mascot to a Planters … The point isn’t for the company to be canny or fun, obviously, it’s a reminder to you, from a company that wants your money, that the company exists in the first place. Read Full Article. Mr. Peanut is the advertising logo and mascot of Planters, an American snack-food company and... Mr. Peanut of Planters Peanuts floats through the 90th Annual Macy's Thanksgiving Day Parade on November 24, 2016 in New York City. Mr. Peanut, obviously, never had any. PLANTERS Salted Caramel Peanuts 6 oz Can. View More Local News . Powered and implemented by FactSet Digital Solutions. 9 Sizes. Mr. Peanut first appeared in print in a 1918 edition of the Saturday evening post. We never could have imagined the love and support that has been pouring out after we shared the events causing Mr. Peanut’s death.”. Look to be complete with under garments gloves and shoe coverings. BUY NOW. Local News. Get the latest in Arts, Entertainment and Innovation delivered to your inbox daily. Market data provided by Factset. All rights reserved. 3 Sizes. Long Live Pretending Mascots Are People, Apparently. He was 104. In the meantime, I’m sure Matt Walsh and Wesley Snipes enjoyed the paychecks they earned from Kraft Heinz for the video of his “death,” which—fueled by ad spends and the malaise of the masses—generated over 2,480 retweets and 8,630 likes within about 24 hours of its posting. But it’s easier to pretend people do and keep tweeting anyway, just like it’s easier and undoubtedly drives more web traffic and ad impressions to frame stories like an alleged assault of a 13-year-old boy as perpetrated by a mascot named Gritty, instead of by the name of the performer in the costume. 1 Size . Peanut - Planters Peanuts Mascot Bobblehead - Excellent Condition. Planters was founded in 1906, but the Mr. Peanut mascot didn't come around until a decade later, when the company's founder Amedeo Obici held a contest. Back to home page Return to top. The keyword “Mr. Planters revealed in a Twitter post that Peanut Jr. has matured into a 50-year-old named Bartholomew Richard Fitzgerald-Smythe, or "Bart" for short. Not sure if the accessories are original but look from the period. (It was revived when I pointed this out to Kraft Heinz in my email.) PLANTERS Dry Roasted Peanuts 25% More Free 20 oz Jar. Brands like Oscar Meyer, Chips Ahoy, and Snickers weighed in—all of them including Planters trying to capture some flavor of the virality popularized by Wendy’s snarky tweets from years ago or Oreo’s reaction to the 2013 Super Bowl’s technical difficulties. And I’m sure Kraft Heinz will enjoy whatever bump it gets from its Super Bowl spot. Love all of Planters Canada products and when it comes too Planters there is nothing that is as close to the Planters Brand Peanuts Snacks & nuts anywhere in North America love the Caramel Clusters and the Peanut Butter Bites mmmmmmmm lovethem all. Of his death died as he lived—a fiction dreamed up for Peanuts Hess! Garments gloves and shoe coverings a few small cracks around hat rim material may not be published, broadcast rewritten. Be complete with under garments gloves and shoe coverings will be shipped with care it is with hearts. Planters packaging is steadily changing to showcase the New mascot make your water! 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