When users open your profile, you want them to immediately be intrigued by what they see and clearly able to tell what your account is about. If you’re already up and running with a new Instagram account, and you’ve put a bit of work in, you can kind of skip this part. Fact #1: We know that fashion is one of the biggest industries on Instagram, and fashion brands on Instagram receive approximately 16,616 likes and 102 comments per post!. Based on your objectives and research on your target audience, you can develop a few themes or elements that you always include in your posts. Instagram is useful for brands. If you’re sitting there with an email list that you approach with content quite often, use that to link to your Instagram too. What is your average customer interested in? In the beginning, when your brand is just focused on Instagram, really take the time to … 7 Tips to Launch Your Business on Instagram 1. Six Steps To Successfully Launch Your Brand On Instagram Step one – make your feed worth sticking around for. Working with a platform means you can avoid much of the outreach needed to connect with brands on Instagram. We call it a trial, you’ll call it a game changer. This is a bit of a doozy. Beauty and finesse count for a lot on Instagram, so take the time to ensure that your content is not only visual, but also stunning and memorable too. The bio is a brand’s way to say, “hey, this is what we’re about, and here’s how you can contact us.” While you want to fill in your followers why they should follow you, simplicity is key. There is absolutely no reason for trying to get people to visit your Instagram feed unless it is truly spectacular from the outset. But before you can get to planning your photoshoots, you first need to plan your overall content strategy. People will start returning and tagging if they feel you have a genuine voice, and you’re putting the effort in. Next, you can also create your own branded hashtag. How to launch a beauty brand for $1.5 million By Lauren Indvik 7 March 2019 Although e-commerce and social media have lowered the barrier to entry, launching a beauty brand costs "at least $1.5 million in capital", says Julie Fredrickson, CEO and co-founder of Stowaway Cosmetics. They’re among the most popular types of content by far, acting as a sort of spiritual successor to Snapchat. Oral Sessions! Image via Glossier. Well, many things! On top of that, it simply makes it easier for customers to connect with you. If the majority of your posts use the same colour scheme, for example, it means that you will hit the right note with an audience that depends on that look when they arrive. Spending money on Instagram does not give you the liberty to use blurry images or heavily feature your brand’s logo. Alternatively, you can have a lead capture in place to convert your Instagram users immediately into subscribers. Mysterious teaser campaigns are among the top product launch tactics for building hype and suspense on social media. It’s become a prime place for brands to show off their personalities and promote their products to the world. Again, it’s about building consistency and it will keep people returning. Developing an Instagram marketing strategy is more than just posting a lot of pretty pictures. Instagram Stories is aiming to revolutionize the way brands share their content, product launches and updates with consumers. Some brands use Instagram solely to drive traffic to their webshop or website. If you have metrics, use them for more intelligent Instagram marketing. Keep working and planning in advance as you go along. Here, you’ve got to tell users what your brand does and convince them to follow you or take some other action, so insert some personality in there if you can! INSTAGRAM SNEAK PEEK + ANNOUNCEMENT. Your post will be lost among the bunch! So imagine if you chose an account name that could also double as the coolest hashtag in the world. First things first, you need to know why your brand is on Instagram. Also it’s hard to start from scratch and that’s why we’re sharing these 10 steps to follow when you’re ready to launch your own brand on Instagram! Spending money on Instagram does not give you the liberty to use blurry images or heavily feature your brand’s logo. In this post, we give you a behind-the-scenes look at how Jot Coffee, a newly launched DTC coffee brand, built excitement for its launch on Instagram and how to create a community from day one. With the introduction of Instagram Live, Instagram Stories, and a plethora of new features, And a good one too. But by taking the time to plan and create your brand voice, you’ll foster stronger relationships with potential and existing customers. When you’re posting on Instagram, you don’t need to have boring posts that have monotone information. In addition ask for their email address and additional segmentation info. What more can you ask for? Well, many things! Here, you’ve got to tell users what your brand does and convince them to follow you or take some other action, so insert some personality in there if you can! Not only does this ensure you never miss a relevant holiday you can capitalize on, but it just will make your life easier. Choose the right models to showcase your products, and in the right environment where your clothes should be worn. For starters, they instantly highlight content related to your launch and serve as a way to reinforce your brand identity. 4. We know, launching a brand on Instagram is tough. Make your presence known to the marketplace and world with a brand launch video. That’s why you need to identify the top hashtags that are used within your niche; popular enough that people search it, but small enough that your post actually has a chance at getting noticed. How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy. Launching an Instagram account isn’t a quick process. The trend is proof that a carefully planned and seamlessly executed brand launch is one of the most critical elements of a successful rebrand. 9 Tips for Launching Your Business on Instagram Set up the basics. Think about the name of your account. They will also appreciate a consistent voice, especially so, if you have a number of contributors. There are so many different kinds of posts you can make on Instagram now. . If you’re wanting to launch your business on Instagram, it’s important... 3. If you want to launch a product, connect with new customers, or build your brand’s reputation, an Instagram campaign can help you achieve your goal—as long as you set yourself up for success. What gave you the first inkling of inspiration to launch your label? First, you get granted access to Instagram Insights where you can. Before you can launch your brand on Instagram and start planning and posting, you obviously would like to know that the people are going to like what you’re showing them. What many brands don’t seem to quite grasp is the fact that you already probably have a ton of traffic that you can take advantage of. And Glossier is the perfect example of how you can ask for it—without seeming disingenuous. And no it’s not about …” In this little guide we’re going to lay out our step-by-step plan for … This will appeal more to the highly visual users of today and prompt more people to follow you and engage. Especially if your basis is that of a blogger, capturing email addresses is key! Usually, you’ll run a few regular campaigns to build your Instagram following and to engage potential customers with your brand, then supplement those with a few short-term strategies. Go for a single picture, a carousel, videos, Boomerangs, you name it. Now, you’re probably thinking, “I’m ready to launch, what’s next”? Deciding on what you post should be 100% based on your strategic goals and your target audience. These games and challenges get your brand in front of others to help you grow your following. We see you. And yet, it’s downright horrifying. That way, when new users find you, they can get a good feel for what kind of content is coming up from you. Create a Clear Profile. But if the paint is still new, consider the name of your brand’s Instagram account very carefully. Pre-launch, spend a few weeks tagging and following influential people that you would love to have on your side. First things first, you need to know why your brand is on Instagram. Instagram’s failure is just one in a long line questionable brand launch strategies. Want to learn how to build a brand on Instagram … and keep it thriving? For example, if you sell bikes, and your brand name is ‘Bikes and Tyres’, you could come up with an account name that is simply ‘Bikes And Tyres’. The platform gives brands a big opportunity to carve out their niche and engage with (potential) customers on a personal level. If you meet their criteria, they will take an interest in you, and contact you via the platform. Launching a new product online is fun! I have 5 years of experience working for the biggest fashion brands in Europe and have always loved discovering other countries. Our Collection Launch template shows how a fashion designer might approach a new collection launch on IG Stories. It’s become a prime place for brands to show off their personalities and promote their products to the world. Your tone of voice is essential in ensuring that people enjoy your posts. To give them a chance to meet the “real” you. , where you can draft and schedule in advance. We’re listening to you. We stand in solidarity with our Black…” Some brands use it to trade in place of a website or physical store, while others use it to boost their profile and reach consumers in distant markets. Beauty brands couldn’t agree more. If your brand isn’t yet marketing on Instagram, now is a good time to start. These 5 steps will keep you busy for a while, which is why we decided to take a bit of a break before we delve into the last 5 steps. Now that your Instagram profile is complete, it’s officially time to get your post ready to introduce your business on Instagram! Instagram, with its celebration of breathtaking imagery and self-expression, seems custom-made for the beauty world — especially today’s discerning Millennial and Gen Z shoppers. 11 | Brand the launch. It’s exciting! That’s a pretty important job (one of the biggest points of Instagram really), so it’ll be very rewarding for you to explore the waters a bit within your niche. On top of that, it simply makes it easier for customers to connect with you. While top musicians and actors do have an edge on launching brands, social media tools like Instagram are increasingly leveling out the field so that anyone can build a successful brand. Instead of describing how some brands tease product launches, here are a few examples. We’re listening to you. We stand in solidarity with our Black…” We recommend converting to a business account for a few reasons. You can choose to post a video or an image. Do this by checking out the profiles of people you’re connected to, or those of your competitors and see what they use. And make the images themselves kind of similar in tone. Figure Out How You Want to be … Minimalist Instagram bios are popular for bigger brands … Of course, straight-up promo posts to announce your latest launch, contest or giveaway are staples of … Your last two things to decide on for your brand on Instagram is the description and if you’ll use a regular account or a business account. Your brand needs to exist and remain consistent wherever your customers interact with you, from the theme you choose for your website, the marketing materials you produce, all the way to how you package and ship your products. Instagram was initially made to connect with people around the world, so connect. 236.4k Likes, 13.3k Comments - BAND-AID® Brand Bandages (@bandaidbrand) on Instagram: “We hear you. When she was first starting out, Yumna knew there were already tens of thousands of... Monitor behavior. How To Successfully Launch A Brand Don’t count on launching a viral piece of content that will make or break your brand’s social success. If a user follows you because they love the sarcastic, punny voice you take on, only for you to switch it up randomly to a very academic and professional tone, they’re going to be confused. Now it’s time to put it into practice and schedule and auto-post your Instagrams with Preppr. By participating in trends that are relevant for your business, you’re able to potentially reach a previously untapped market. Having your objectives established and being aware of what kind of people you’re hoping to reach with your Instagram account will make it very easy for you to know what personality to go for in your posts and what subject matter you will portray. Your first post on Instagram should give your followers some background into your business and how it can help solve their problem(s). Proper Footwear, a brand new player in the skateboarding shoe world, focuses heavily on supporting independent skateboard shops and skaters directly. For easy access, invent a branded hashtag for your product. Many product launches are coupled with some sort of promotional hashtag, especially on Instagram or Twitter. Allowing you to take the relationship from ”just casual” to “a paying client”. Do this by checking out the profiles of people you’re connected to, or those of your competitors and see what they use. Many brands get greedy and try to force their marketing message – occupying more real estate than 20%. 3. However, there are many different routes brands can take in creating that community. That's apart of your brand. You should definitely set aside some time for yourself or your team to think hard about where you would like users to end up. If you identify the kinds of visuals you are going to post, and what should be present in all your images, this will help you to ensure your marketing messages are all aligned and your, So, as soon as your account is opened, have at least 9 posts ready to go; this will entirely fill their screen’s when they get on your profile. Whether you’re a new business trying to dip their feet in the market or an established brand trying to adapt to the market full of digital natives, one thing is certain: you need to launch your brand on Instagram. Determine how Instagram fits into your overall social strategy. Boosting traffic, and engaging, will all come naturally as you work hard at launch. Grab my Instagram Strategy Guide here. Set Your Objectives & Know Your Audience. Plan a grid theme for your fashion brand and incorporate launch strategies on Instagram Collaborate with other brands on giveaways to reach an untouched market Try new video formats such as documentary-style or short films on IGTV to keep viewers engaged longer So find your purpose and set your objectives! Instagram is particularly powerful for growing and scaling your personal brand. 5. If you’re going to go down this road, think about a future campaign that you have in mind, or a part of the ethos and spirit that your brand has, and then make that your account name. 10 Steps to Launch Your Brand on Instagram – Part 1 1. For instance, if McDonald’s—long associated with Ronald McDonald (read: fun and playful) and cheap fast food—were to launch a new logo that’s comprised of a bank and a wad of bills, it would be a branding disaster. New kid on the cool girl scene is lingerie brand Lively, who built a gifting program for "women with wild hearts and boss brains" to spread the word, accumulating content for their own feed in the process. Last and certainly not least is deciding on what kind of account you want. Go and explicitly ask for the engagement you’re aiming for on Instagram. When you’re busy planning your content, also ensure that all your visuals are consistent as well. 33k Likes, 41 Comments - Renee Paquette (@reneepaquette) on Instagram: “Woohoo!! Look at the Big Picture of Your Brand . This will appeal more to the highly visual users of today and prompt more people to follow you and engage. Once again, we’d like to encourage you to do some research, only this time, about hashtags. Millennials, who are renowned for their “now, now, now” culture. Maybe even a small tripwire offer could do the trick, this is where you get the new visitor to get just a taste of your product, but for a nominal amount in cash (very cheap). Knowing the answers to these questions will give you insights on how you need to plan your profile and content moving forward. Instagram allows you 150 characters in your description. Take the time to create some incredible images and hashtags, then start directing people to your Instagram like we said you should in the last section. and your Instagram performance. It all adds to the traffic, and if you do all of this before you really launch the channel, it will help to boost that traffic so that the launch makes waves. The more you engage, the more successful the launch. 2020 © Locowise Ltd. VAT 199 5352 55 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, Six Steps To Successfully Launch Your Brand On Instagram. Use hashtags. At one point last winter, my Instagram feed was suddenly flooded with gingham, scalloped-edge, cut-out mini-dresses by a brand I'd never heard of … A messy or random feed isn’t going to cut it if you want to create a successful brand on Instagram! Try to make your imagery on Instagram kind of uniform (as much as possible) in colour. They also used their Instagram account to upload a series of pictures and spell out an ominous message. You’ll just do it. Lifestyle content, user-generated posts, pictures of the clothing or food you produce, etc. Are you looking to increase your visibility on Instagram? And that’s why you need to get to know your audience as best you can beforehand. You're going to need lots of quality content that reflects your brand. Run a post about it and focus on the amazing images you’ve already got going on. There’s a reason why more and more businesses are focusing on storytelling and people-centric posts rather than just blasting products and promos. Long story short: go for it. Branded hashtags offer an easy way for followers to search for their favorite brands on Instagram. But how do you get the best possible launch? If you want (or rather if your audience wants) professional and soft-focus, give that to them on a consistent basis. Consider Using Canva to Create Images. We also think it’s handy that you can indicate your category of business, so this isn’t something you need to again convey in your description! Include calls-to-action in your captions. Remember that the logo is a visual extension of your brand, so your new logo launch has to stay true to your brand’s purpose. Here it doesn’t matter if the colour scheme isn’t the same on Twitter or Facebook, but don’t make the mistake of making it way too varied on the one platform that relies wholly (pretty much) on imagery. Social Performance Measurement For Agencies. Taco Bell definitely made a statement using this audacious move. 2. 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